Ways to Help Your HVAC Business Connect with Millennials
The youngest generation of homeowners are millennials, those born in the 1980s and the first half of the ’90s. This tech-savvy generation embraces ride sharing instead of taxis, streaming movies instead of buying DVDs, and having food delivered to their door instead of carrying out.
How can the HVAC industry attract young customers the same way these services do? The answer is to modernize your business and emphasize convenience. Here’s how to connect with millennials like never before.
Build a Strong Website
Millennials find new companies to work with by conducting online searches. If you
The success of your HVAC business depends on the knowledge, talent, and courtesy of your technicians. It’s also helpful if you can hire talent that decides to stick around. Follow these tips to help you attract, hire, and retain better talent for your HVAC company.
Be Specific in Your Job Listing
If you’re hiring someone for a specialty position, state that fact clearly in the posting. Don’t hesitate to include other qualities you’re looking for as well, such as excellent customer service skills or marketing experience.
Remember, while it would be ideal to attract employees that are good
Starting any type of business requires careful planning and execution to be a success. Is HVAC the industry that intrigues you the most? If so, here are some business-launching do’s and don’ts to help you be profitable from the very start.
Do Have a Clear Strategy
Any business venture comes with risk. Since there’s no guarantee of success, you want to increase your chances by creating a clear business plan. This defines why you’re going into business for yourself, helps you set goals, and establishes specific strategies for reaching your objectives.
When you work in a seasonal industry like HVAC, you must learn how to stay afloat during the slow spring and fall seasons when homeowners aren’t using or thinking about their air conditioners and furnaces as much. Some fledgling companies may not survive the pressure, but with the right strategies, you can learn to ride the ebb and flow of busy and slow seasons with ease. Here’s how.
Push Maintenance Plans
Offering service agreements and encouraging customers to sign up is the key to staying busy in the spring and fall for two reasons. First, maintenance
Own an HVAC Business? Avoid These Critical Mistakes
You probably started your HVAC business because you know a great deal about heating, ventilation, and air conditioning. Unfortunately, this expertise won’t help you track expenses, calculate pricing, generate invoices, and do all the other things required of small business owners. If you launched your company recently, learn the critical mistakes HVAC business owners make so you can avoid them.
Not Having a Set Process for Everything
You have probably noticed how franchises all operate the same way, no matter which location you visit. This is only possible because the businesses are process-centric, not people-centric.
Running any organization has its challenges, but perhaps none more so than field service businesses. Are you looking for ways to improve the productivity of your HVAC company? You may have heard your fellow business owners talk about HVAC software and the difference it has made to their bottom line. Is this really a viable option to make your company more efficient? Find out why HVAC software is well worth the investment.
How do you currently track daily workloads, emergency calls, schedule changes, and the countless other hurdles of operating an HVAC business? The whole
Best Ways to Maximize Your HVAC Business’s Profit Margins
The art of balancing profit and expense is something every business owner must master. If your HVAC business’s profit margins are looking a little slim, learn how to bolster them with these tips.
Determine Your Starting Point
The average net profit for the HVAC industry is about 2.5% to 3.5%. If you want to achieve margins closer to 10 percent or higher, you must make some changes. This requires you to calculate your overhead, track job and labor costs, and know the gross/net profit for each department.
A new year means new responsibilities. You may be wondering how to reach your goals and embrace the year ahead. Get your HVAC business on the right track by following these tips for meeting your company’s goals in 2019.
Taking the time to write out your intentions will help you to stay organized and give you specific data to track to ensure you’re staying on the right path. When developing your plan, consider the following areas for improvement:
Whatever your intentions are, having a clear idea of where you’d like to improve will
5 Ways to Improve Your HVAC Company’s Website in 2019
Your company’s website is the first impression you’ll make with potential clients. In order to convert visitors into HVAC customers, your site needs to stand out from the rest. Putting your best foot forward is simple.
Follow these five tips to improve your site and seamlessly connect to future clients.
Clean & Simple
Your site’s design will impact the consumer journey before they even get a chance to read your content. In fact, the Stanford Persuasive Technology Lab found that 75 percent of users judge a company’s credibility on web design alone.
A Comprehensive List of Must-Have HVAC Tools for Technicians
Any task becomes more difficult if you don’t have the right tools. As an HVAC business owner, you must make sure your technicians visit each job site with the proper tools on hand. Some of these are your responsibility to provide, while your employees will need to purchase others for themselves. Here are the HVAC tools required to get the job done right the first time around.
Basic HVAC Tools
Standing out from the competition means having expert technicians equipped with the best tools to handle any job. Make sure your team has the