Ways to Help Your HVAC Business Connect with Millennials
The youngest generation of homeowners are millennials, those born in the 1980s and the first half of the ’90s. This tech-savvy generation embraces ride sharing instead of taxis, streaming movies instead of buying DVDs, and having food delivered to their door instead of carrying out.
How can the HVAC industry attract young customers the same way these services do? The answer is to modernize your business and emphasize convenience. Here’s how to connect with millennials like never before.
Build a Strong Website
Millennials find new companies to work with by conducting online searches. If you
The success of your HVAC business depends on the knowledge, talent, and courtesy of your technicians. It’s also helpful if you can hire talent that decides to stick around. Follow these tips to help you attract, hire, and retain better talent for your HVAC company.
Be Specific in Your Job Listing
If you’re hiring someone for a specialty position, state that fact clearly in the posting. Don’t hesitate to include other qualities you’re looking for as well, such as excellent customer service skills or marketing experience.
Remember, while it would be ideal to attract employees that are good
Starting any type of business requires careful planning and execution to be a success. Is HVAC the industry that intrigues you the most? If so, here are some business-launching do’s and don’ts to help you be profitable from the very start.
Do Have a Clear Strategy
Any business venture comes with risk. Since there’s no guarantee of success, you want to increase your chances by creating a clear business plan. This defines why you’re going into business for yourself, helps you set goals, and establishes specific strategies for reaching your objectives.
When you work in a seasonal industry like HVAC, you must learn how to stay afloat during the slow spring and fall seasons when homeowners aren’t using or thinking about their air conditioners and furnaces as much. Some fledgling companies may not survive the pressure, but with the right strategies, you can learn to ride the ebb and flow of busy and slow seasons with ease. Here’s how.
Push Maintenance Plans
Offering service agreements and encouraging customers to sign up is the key to staying busy in the spring and fall for two reasons. First, maintenance