Ways to Help Your HVAC Business Connect with Millennials
The youngest generation of homeowners are millennials, those born in the 1980s and the first half of the ’90s. This tech-savvy generation embraces ride sharing instead of taxis, streaming movies instead of buying DVDs, and having food delivered to their door instead of carrying out.
How can the HVAC industry attract young customers the same way these services do? The answer is to modernize your business and emphasize convenience. Here’s how to connect with millennials like never before.
Build a Strong Website
Millennials find new companies to work with by conducting online searches. If you
When you work in a seasonal industry like HVAC, you must learn how to stay afloat during the slow spring and fall seasons when homeowners aren’t using or thinking about their air conditioners and furnaces as much. Some fledgling companies may not survive the pressure, but with the right strategies, you can learn to ride the ebb and flow of busy and slow seasons with ease. Here’s how.
Push Maintenance Plans
Offering service agreements and encouraging customers to sign up is the key to staying busy in the spring and fall for two reasons. First, maintenance
Own an HVAC Business? Avoid These Critical Mistakes
You probably started your HVAC business because you know a great deal about heating, ventilation, and air conditioning. Unfortunately, this expertise won’t help you track expenses, calculate pricing, generate invoices, and do all the other things required of small business owners. If you launched your company recently, learn the critical mistakes HVAC business owners make so you can avoid them.
Not Having a Set Process for Everything
You have probably noticed how franchises all operate the same way, no matter which location you visit. This is only possible because the businesses are process-centric, not people-centric.
Best Ways to Maximize Your HVAC Business’s Profit Margins
The art of balancing profit and expense is something every business owner must master. If your HVAC business’s profit margins are looking a little slim, learn how to bolster them with these tips.
Determine Your Starting Point
The average net profit for the HVAC industry is about 2.5% to 3.5%. If you want to achieve margins closer to 10 percent or higher, you must make some changes. This requires you to calculate your overhead, track job and labor costs, and know the gross/net profit for each department.
A new year means new responsibilities. You may be wondering how to reach your goals and embrace the year ahead. Get your HVAC business on the right track by following these tips for meeting your company’s goals in 2019.
Taking the time to write out your intentions will help you to stay organized and give you specific data to track to ensure you’re staying on the right path. When developing your plan, consider the following areas for improvement:
Whatever your intentions are, having a clear idea of where you’d like to improve will
5 Ways to Improve Your HVAC Company’s Website in 2019
Your company’s website is the first impression you’ll make with potential clients. In order to convert visitors into HVAC customers, your site needs to stand out from the rest. Putting your best foot forward is simple.
Follow these five tips to improve your site and seamlessly connect to future clients.
Clean & Simple
Your site’s design will impact the consumer journey before they even get a chance to read your content. In fact, the Stanford Persuasive Technology Lab found that 75 percent of users judge a company’s credibility on web design alone.
Stats about business productivity—or the total amount of output per hour each technician works—are important if you hope to gain an accurate understanding of your company’s overall efficiency. Consider these business efficiency statistics that apply to the field service industry. Then, consider ways to increase your company’s productivity.
Field Service Business Efficiency Statistics
Employee earnings: In the second quarter of 2018, the average compensation for a service industry worker was $23 per hour plus insurance coverage, retirement contributions, and other benefits. In the HVAC industry, workers earn a median pay of $47,080 per year, as of 2017.
Job openings: 54 percent of
As an HVAC business owner, you know the key to your company’s success is to stay on top of emerging new technologies, changing expectations from your customers, and a growing desire for environmental friendliness. The internet is a great place to turn for industry news and events. Whether you’re a newcomer or veteran, keep on top of the latest information in this ever-changing industry by checking out these top HVAC blogs.
Top 10 Blogs HVAC Contractors Should Read
National Air Warehouse
As the leading supplier of AC units and technology, National Air Warehouse is a great place to turn if you